Analisis Loyalitas Pelanggan Ditinjau dari Nilai Pelanggan, Lokasi dan Persepsi Harga dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Pelanggan Indomaret di Yogyakarta

The retail business is a that directly related to consumers, so be able compete, retailers must increase customer satisfaction which will have an impact on loyalty. purpose of this study was analyze the effect value, location, price and loyalty at Indomaret Yogyakarta. research method used survey by distributing questionnaires 100 respondents who are customers in Data analysis performed statistical descriptive SEM-PLS analysis. results conclude: 1) There significant value satisfaction; 2) no location 3) 4) loyalty; 5) 6) 7) Furthermore, mediate loyalty, but cannot loyalty.
 Keywords: Customer Value, Location, Price, Satisfaction, Loyalty.